Jo Lauritz loved design before she even knew what it was called. Growing up in art and advertising and communication, she learned that good design never draws attention to itself. It is quiet and unassuming yet powerfully persuasive. It is a hand gently taken rather than an aggressive thrust. It’s an emotional, not a rational response.

And that is Juice. Jo and her team have spent 15 years helping clients find their true voices with graphic design. From the Australia-wide implementation of a new corporate identity to the careful nurturing of a nascent brand, Jo listens carefully, thinks hard and crafts beautifully.